Mojo Vision raises 45M for AR contact lenses with sports applications

Vision bills itself as the Invisible Computing Company. It is announcing strategic partnerships with augmented reality, wearable technology, and personal performance data.

The additional funding includes investments from Amazon Alexa Fund, PTC, Edge Investments, HiJoJo Partners, and others.

Existing investors NEA, Liberty Global Ventures, Advantech Capital, AME Cloud Ventures, Dolby Family Ventures, Motorola Solutions, and Open Field Capital have also participated.

Mojo Vision is engaging in several strategic partnerships with fitness brands to address the unmet performance data needs of athletes and sports enthusiasts.

Through these strategic partnerships and the market expertise the companies provide, Mojo Vision will explore additional smart contact lens interfaces and experiences to understand and improve the delivery of data for athletes of varying skill levels and abilities.

This significant and sustained growth in the wearable tech market is led by companies that continue to refine and release fitness trackers, smartwatches, smartphone apps, and other wearable devices aimed largely at bettering the user experience for sports and fitness enthusiasts.

However, even though today’s athletes rely on wearable tech, there is a substantial appetite for devices that can better deliver access to real-time data about their performance — 83% of respondents said they would benefit from data in real-time or in the moment.

Mojo calls this experience Invisible Computing. These new investments bring Mojo Vision’s total funding to date to $205 million.

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