Cloud market platform nabs 100M, the Idaho-based cloud marketplace platform using zero engineering to help software providers generate revenue through cloud commerce, today announced it raised a $100 million Series C funding round.

Tackle claims its zero-engineering platform reduces the time for software providers to list and sell their products on cloud marketplaces while providing granular transaction reporting.

Tackle CEO, John Jahnke, told VentureBeat in an exclusive email interview that several companies are now taking advantage of the increased speed, convenience, and efficiency of software procurement via the cloud marketplaces on the back of pandemic-induced acceleration in cloud spending.

Jahnke said Tackle’s cloud marketplace platform requires little to no time or resources from technical teams to get started — ensuring technical decision-makers who would otherwise be responsible for building and maintaining their company’s marketplace listing can rely on Tackle to handle the heavy lifting.

The cloud marketplace has witnessed a boom in the last two years and is poised to grow even more exponentially moving into 2022 and ahead.

According to an industry report by Gartner, the worldwide infrastructure-as-a-service (IaaS) public services market grew 40.7% in 2020 to a total of $64.3 billion, up from $45.7 billion in 2019.

Tackle’s State of the Cloud Marketplaces Report showed that 61% of buyers said they had purchased software through one of the cloud marketplaces in the last year — a 39% increase over 2020.

The report further predicted marketplace growth will happen even faster than previously reported, expecting $50 billion in throughput by the end of 2025.

Tackle says it is helping software sellers meet buyers where they are as they continue this rapid digital shift and enabling sellers to fine-tune the inclusion of cloud in their go-to-market (GTM).

Tackle’s founder and chief technology officer, Dillon Woods, said Tackle innovates for the independent software vendor (ISV) community.

“Our customers love how we build seller and buyer experiences on top of the marketplaces that eliminate friction and ultimately deliver on every buyer’s desired outcome: access to the software they need to innovate,” said Dillon.

This means IT teams, who typically own the cloud budget, can leverage marketplace purchases to utilize unspent dollars, added Jahnke.

Tackle’s mission is to provide a global enterprise-grade platform focused on bringing a marketplace cloud GTM to the masses,” said Jahnke.

The Tackle platform makes leveraging marketplaces a business decision versus a distraction to product and engineering teams, and Tackle’s focused experts have helped guide us along our journey from the first transaction to at-scale revenue across the clouds,” said Grieve.

Jahnke said Tackle has helped its customers reduce their time to list on the marketplaces from months to weeks, accelerate deal velocity, reduce sales cycle times, and transact more than $400 million in revenue across the AWS, Azure, GCP, and Red Hat marketplaces.

Tackle is also helping customers navigate cloud payment systems as they scale and grow their marketplace offerings, according to Jahnke.

Finance and operations: Tackle is a partner in helping software providers operationalize their marketplace strategies, especially as they grow and scale.

The company delivers streamlined data and real-time reporting and insights so finance teams can attribute the clear impact the marketplace has on their revenue with actionable insights for mitigating risk and maximizing growth.

While Jahnke says that Tackle does not have any direct competitors, lists Resilia, Egnyte, and CustomerGauge as some of Tackle’s top competitors.

Founded by Woods, and COO Brian Denker in 2016, Tackle has experienced tremendous growth since inception, tripling the company’s team size — starting 2021 with 52 employees and closing the year out with approximately 160 employees.

Currently, Tackle has over 350 customers, including AppDynamics, CrowdStrike, Dell, NewRelic, HashiCorp, Looker, McAfee, Okta, Talend, VMware, and PagerDuty.

This funding round was co-led by Coatue and existing investor Andreessen Horowitz, with participation from Bessemer Venture Partners.

The additional capital comes nine months after a $35 million Series B funding and brings the company’s valuation to $1.25 billion.

The company has raised $148 million total in equity investment to date.